Why Your Business Needs A Website
In this digital era, every business should have a website. A website is central to your brand and marketing.
81% of shoppers conduct online research before buying, if you don’t have a website you will lose out to competitors.
A website will help boost your credibility, build trust, and give you visibility. It will be your best salesperson 24/7, but only if done right! done wrong and your website will damage your credibility, lose your customers and damage your business!
Why A Poorly Designed Website Will Damage Your Business
A bad website will damage your credibility, creating a bad first impression and losing you sales. Why will this happen?
Your Website First Impressions matter
First impressions are important, you won’t get a 2nd chance to make a first impression. It only takes 50 milliseconds for users to form an opinion of your website [Taylor & Francis].
First impressions of a website are 94% design-related [WebFX] every visitor to your site is a potential new lead, so its important to make a good first impression with a well-designed website!
Poorly designed website Will Lose you credibility
A dated website gives the impression you are out of touch, you don’t care about what your customers want. It will form a bad impression of your business that you aren’t trustworthy or professional.
Badly Designed Website Will Cause Frustation
Poor user experience on your website can cause confusion and frustration for visitors, this will result in them leaving and going to your competitors.
Poor Website Will Stop You Getting Found On Google
Poor user experience, performance, and high bounce rates will have a negative impact on your search engine rankings.
Ask yourself
How can you tell if your website is poorly designed?
If you aren’t getting the results from the website you want, perhaps….
- You aren’t getting enquiries from your website
- Your products aren’t selling on your website
- People aren’t finding you on Google
Then It may be time to look at your design!
So What Makes A Poor Website?
There are many reasons a website can be poorly designed, but I find these are the most common
- Website Not On Brand & made for your target audience
- The website is too cluttered & complicated
- Content Problems – irrelevant/out of date & much more
- Poor user experience, hard to find information, not easy to read or scan.
- Outdated website
- Broken links
- Not responsive – doesn’t look great on all devices including mobile.
- No obvious Call To Actions
- Unreadable text
- No Clear Message
A Well Designed Website Is Needed For Your Business To Be Successful Online!
There are many reasons business owners fail to invest in a good website, but failing to ensure your website is well-designed can have a serious negative impact on your sales & business! and you will lose out to competitors who make this investment!
