Author, Speaker & Patient Advocate Website
Christina Wilhelm is a bestselling author, breast cancer patient advocate, speaker and communications expert. Following the publication of It’s Breast Cancer: Now What?, Christina needed a professional online presence that would bring together her growing personal brand, book, advocacy work, speaking engagements and consultancy services.
The Brief
The goal was to create a credible, professional and engaging website that clearly communicates Christina’s expertise while remaining personal and accessible.
With several different audiences visiting the website, including breast cancer patients, healthcare organisations, employers, event organisers and the media, the site needed to make Christina’s work easy to understand and provide clear routes to take the next step.
The Solution
I designed and developed a clean, content-led WordPress website that puts Christina and her message at the centre of the experience.
The website provides dedicated areas for Christina’s story, bestselling book and speaking work, while also introducing her consultancy services for healthcare teams and organisations.
Strong calls to action throughout the site guide visitors towards key actions including:
- Buying the book
- Booking Christina for speaking engagements
- Enquiring about consultancy
- Learning more about Christina’s experience and expertise
- Getting in touch
The design also incorporates credibility and social proof throughout, highlighting Christina’s work with and appearances at organisations including Breast Cancer Now, Working With Cancer, the Alamo Breast Cancer Foundation and TEDx Bangor.
Key Features
Personal brand-led design
A professional visual identity designed around Christina as an author, advocate and speaker.
Book promotion
A dedicated area for It’s Breast Cancer: Now What?, including book information, endorsements and prominent purchase calls to action.
Speaking platform
Clear presentation of Christina’s speaking topics, expertise and experience, with a dedicated enquiry journey.
Consultancy services
Positioning Christina’s communications expertise and lived experience as a specialist resource for healthcare organisations and teams.
Authority & social proof
Strategic use of testimonials, organisations, media appearances and speaking credentials to establish trust and expertise.
Responsive WordPress development
A fully responsive website designed to provide a clear and consistent experience across desktop, tablet and mobile.
The Result
The finished website gives Christina a strong central platform for her growing profile as an author, advocate, speaker and consultant.
Rather than focusing solely on promoting the book, the website establishes a wider personal brand that can continue to grow alongside Christina’s media appearances, speaking engagements, advocacy work and consultancy services.
“Absolutely thrilled with my new website! I came in without a clear brand identity yet, and Zoe managed to create something genuinely special from that, capturing exactly what I needed. The turnaround was incredibly fast, and the results truly exceeded my expectations. Highly recommend!” Christina Wilhelm
Services: Website Strategy · Web Design · WordPress Development · Responsive Design · UX · SEO Setup
