Web Design · Events & Ticket Sales (UK)
About The Craft Shows
Country Craft & Food Shows is a UK events brand focused on outdoor countryside shows that combine indigenous craft shopping, artisan food & drink, live entertainment, demos and family-friendly activities , designed as a full day out, not “just a market”.
The Challenge
This project had a unique structure challenge: the business runs three distinct shows, each with its own identity, and the website needed to:
- Keep a consistent brand experience while clearly separating each show
- Use different colour schemes and visual cues so users instantly know which show they’re viewing
- Make it easy to switch between shows without confusion
- Provide clear routes for key actions: Buy tickets, plan your visit, view exhibitors, exhibitor info
The Solution
I designed a clear website framework that keeps the overall brand consistent, then splits each event into its own “mini-site” experience using strong headings, colour accents and tailored navigation.
1) Weald of Kent Country Craft & Food Show
A dedicated show hub built around visitor intent, what’s on, exhibitors, travel info, and ticketing, supported by a structured event page that sells the “ultimate family day out” experience.
2) Henley Country Craft & Food Show
A separate show section with its own event page and content hierarchy, highlighting the venue/location and key show features, while keeping calls-to-action consistent (tickets, what’s on, exhibiting).
3) Surrey Country Craft & Food Show
A third event hub using its own colour styling and page templates (including entertainment-focused content) so the Surrey show feels distinct , but still part of the same family of events.
Across all three, the site structure supports:
- Clear top-level navigation and show switching
- Strong “Buy Tickets” visibility throughout
- Exhibitor pathways, including “Exhibiting” info and exhibitor zone content
The Impact
The new site makes it much easier for visitors to:
- Understand there are three different shows (without mixing details)
- Find the right event quickly and take action (tickets, info, exhibitors)
- Enjoy a consistent experience while each show keeps its own personality and colour identity
It also gives the team a scalable setup , making it straightforward to add future shows or expand each event section without redesigning the whole website.
