Why You Need Testimonials
Testimonials give an unbiased, non pushy sales voice that can help build trust, and convert visitors into customers! According to the latest online review statistics, nearly four in five (79 percent) consumers say they trust the reviews they read online as much as personal recommendations (BrightLocal, 2020).
Testimonials can…..
– Market your services/product
– Help you stand out from competitors
– Help potential visitors overcome objections before buying
– Build trust and credibility
– Help with SEO – its fresh content, naturally filled long-tail keywords.
– Show you are a solution to a problem
– Show you care about clients
How to Add Testimonials To Your Website
Testimonials can convince and convert your visitor to get in touch or purchase a product, so it’s important you position them right and include the right information.
Top Tips For Adding Website Testimonials
- 1. Use Quotes - use existing testimonials from Google, facebook etc and add them directly to your site
- 2. Testimonial Video - another option is to place video of your client(s) - another way to provide more human and authentic connection!
- 3. Case Studies - great to use with content marketing strategy, and show how you helped someone overcome a problem. Make the client the star, show how your product or service added value to their lives
- 4. Include headshot Photo of client - research shows including clients headshots are effective, proving authenticity and building trust, people are naturally drawn to human faces.
- 5. Visually Appealing - include star rating, and ensure name and words are easily read
- 6. Quality over quantity - don't add a lot of similar to make up numbers, add variety, using testimonials from different types of clients, on different services.
Where To Add Your Testimonials
- 1. Home page - its generally the first page visitors arrive at, testimonials can keep visitors on your site and make them go further into the site
- 2. Product pages - can make a difference between deciding to purchase or leave
- 3. Near your CTA, if they realise another client had positive experience may encourage them to click
- 4. Contact page - may give one last boost, they are on your contact page for a reason
- 5. Landing Page, use specific testimonials related to that marketing campaign
- 6. Service Page - may encourage the user to make an enquiry about that service if they see how much that serviced benefited someone else!
Testimonials Convert Your Visitors
Testimonials are an invaluable, powerful tool you can use on your website to increase conversions!
They build trust, giving your website visitor an insight as to how their life may change, or how your product/service can benefit them.
Remember to make this part of your monthly maintenance to ensure new testimonials are added, removing older ones (Especailly ones about services/products you no longer offer)
