Top Tips For Adding Tel links to your website

Clickable tel links enhance user experience by allowing mobile users to easily initiate calls with a single tap, increasing conversions for businesses relying on phone contact.

They ensure accessibility, especially when formatted in international standards, and can be prominently displayed using buttons or styled text for better visibility.

When adding clickable tel links to your website, it’s important to follow best practices to ensure optimal user experience and functionality. Here are the top tips:

1. Use International Format

• Always include the country code to ensure the phone number works for international users.
• Example: +1 for the US, +44 for the UK.
• Tip: Format the phone number like this: +1 (123) 456-7890 for easy readability.

2. Make the Link Prominent

• Ensure that the phone link is easy to spot. Use contrasting colours or bold styling for text links or buttons so users can quickly find it.
• Tip: If using a button, use action-oriented text like “Call Now” or “Get Help.”

3. Test on Different Devices

• Test the tel link functionality on various devices, especially on both iOS and Android, to ensure it works smoothly.
• Tip: Check both mobile browsers and desktop browsers to see how the link behaves.

4. Don’t Rely on Phone Links Alone

• Some users prefer email or forms over calls, or may not be able to make phone calls. Offer alternative contact options such as a contact form, email address, or chat option alongside the phone link.
• Tip: Include text like “Or email us at info@yourdomain.com” under the phone link.

5. Ensure Proper Link Formatting

• Use the proper HTML format: tel:+1234567890. If you accidentally format it incorrectly, it won’t function as a clickable link on mobile devices.
• Tip: Avoid spaces or unnecessary characters in the tel: part of the link. It should only include the numbers and +.

6. Include the Phone Number in Plain Text

• Some users might prefer to copy and paste the number, especially on desktop, so include the phone number as readable text, even if you are using a button or icon.
• Tip: Display the number next to the tel link or button to make it accessible for manual dialing.

7. Place Phone Links in Key Areas

• Put phone links in strategic places like the header, footer, and contact page, where users are likely to search for contact details.
• Tip: If it’s a support line, you can also add it to your FAQ page for easy access.

8. Track Phone Link Clicks

• Use Google Analytics or another tracking tool to monitor how many users click the phone link. This can provide valuable data about how users interact with your site.
• Tip: Set up Event Tracking in Google Analytics for better insights into conversion rates from phone calls.

9. Use Clear Call-to-Action (CTA)

• Your phone link should encourage action. Instead of just showing the phone number, use CTAs like “Call Us Now,” “Speak to a Specialist,” or “Get Support” to encourage engagement.
• Tip: Tailor the CTA to your audience. For example, if you’re in a service industry, “Book a Consultation” might work better.

10. Optimise for Voice Search

• Many users now use voice search on mobile devices. Ensure that your website is optimised for voice search queries like “call [your business].”
• Tip: Add schema markup for local businesses to boost your site’s visibility in voice search results.

By applying these tips, your tel links will be more effective, accessible, and user-friendly, which can improve the overall experience for your website visitors.