You might be considering whether writing a blog is really necessary for your business, or is it just another thing to worry about? Yes, It takes time and effort to create content, but there are endless reasons why your company would benefit from having a blog on the company website.
Answer your audience’s questions
Your blog is a brilliant place to answer any questions your audience might have about your business, products or services. You can provide all types of content topics on a company blog such as educational content which teaches them or provides solutions to their problems. You can go into detail about the specifics that you don’t have space for in a social media caption, as well as being able to link items with your online shop.
It’s a great idea to use your blog as an extension of your customer service efforts. Your 1st blog post can simply be sharing the answers to some of your frequently asked questions. The benefit of doing this post first is that you can link it back whenever someone asks the same question – this is a time-saving technique to avoid repetition.
When you blog about things that are important to your customers and use your expertise to find solutions to their problems, you show that you care about them. This helps to build trust between you and your audience.
Build your online brand
Gone are the days when blogs were dominated by individuals, customers will expect you to have a blog as it is much more common for websites to have one. Nowadays businesses need to take into consideration the huge part content marketing plays in your online brand, especially when you are creating the right content that attracts your target audience.
Having a blog to share ideas and discuss your expert opinion is a great way to build your online presence and establish your company as an industry expert. Your company blog will become the go-to place for your audience to discover more about you and your company.
Your blog is the perfect place to tell your brand’s story. Keep your audience up-to-date with company news and announcements, as well as share thoughts and opinions on industry developments and other snippets your audience might enjoy.
Sharing stories from employees is a nice way to introduce your audience to your team, and discussing case studies will help potential clients see how your business can problem-solve in situations. Your customers will appreciate seeing the human side of your brand through your company blog.
Drive traffic to your website
One of the best things about having a blog is it provides a great way for people to discover your website.
Businesses that blog get 55% more website traffic than those that don’t. That’s largely down to the fact that if someone discovers your company blog posts while searching Google, you will gain yourself an extra reader who might not have heard of you otherwise. This is why writing a blog with a catchy headline draws attention straight away.
Creating shareable content that captures people’s interest will result in more links and gateways to your site. From there, you can point them in the direction of your products or services so they stay on your website for longer and potentially even drive more sales.
Improve your SEO
If there is one thing that can be said about the internet, it’s that search engines love content.
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Your company blog offers unlimited opportunities to create keyword-rich pages that are also informative, engaging, and helpful to your customers (which Google loves).
Google also rewards your site for long clicks (when someone clicks through a search result and stays on the site for a significant amount of time), as well as content that is original and recently updated.
Just make sure you are providing your audience with valuable content that they’re going to stick around and read that is relevant to them.
Repurposing content for social platforms
By using your company blog to create content that can be cross-promoted across all your social platforms, you can fill up your social media calendar with minimal extra effort and reach a wider audience at the same time. Your company blog can be broken down into several social media posts, thus generating enough content to keep your customers interested. A few eye-catching graphics and you have your content ready to go.
About Jillian Henning
Jillian Henning is a specialist content writer and owner of ‘Written By Jillian Henning’. She enjoys bringing emotion to words and creating successful blog content for a range of clients and industries with outstanding results. Of course, not every business owner has the time to craft converting, well-written, well-researched written content. Jillian can do this for your business by carefully curating your content together to ensure that the words and the tone on your online platforms sync. Jillian sets out to change the way businesses speak to consumers, working with businesses of all sizes to create compelling pieces of content that convert.
If you’re thinking of starting a blog for your company, and need some help with a content marketing strategy, get in touch. Jillian can help you come up with some topics for blog posts, plan a blog content calendar for you or just take away all the stress of writing by creating SEO-optimised blog posts, meta titles and descriptions along with blog image headers for your business.