There are many factors to consider when designing and building any website. Format, colour schemes, SEO and site navigation to name a few. The often overlooked element is high-quality photography.
Ask any good web designer and they will tell you tales of battling low-res grainy images that would make any photographer’s heart sink.
Forget your Pexel and Adobe Stock images, here are three reasons why you should be hiring a professional photographer to produce imagery for your website:
MAKING A GOOD FIRST IMPRESSION
When people visit your website, you only get one chance to make a good first impression. Overload your homepage with generic stock images and it’s going to be a major red flag.
Most stock images are easy to spot and that reflects poorly on your business (you’ll also rack up a bill fast with photos ranging anywhere from £20-200!). Authentic images that showcase your services and products help build brand confidence which converts into new customers.
STAND OUT FROM THE CROWD
Most businesses are operating in heavily crowded markets and sometimes it feels like a struggle to get noticed. Professional images will help you stand above the competition, particularly in sectors such as hospitality. I can guarantee if you look up ten other businesses you compete with, you will find an abundance of stock photos used on at least one of their websites.
Remember the guy relaxing in his office chair with a sticky note on his forehead? Yup, I’ve seen him on at least half a dozen sites, from office furniture to business consultancy – that guy really gets around.
SOMEONE CAN DO THAT FOR FREE
We’ve all heard this one before. The office junior, the niece whose selfie game is on point or the husband who once took a nice photo in 1999. They’ll all do it for free so why pay a professional?
It’s all too easy to cut corners and try and save money on a new website (afterall we know how much those guys charge!) and surely anyone can take a good photo in this day and age – right?
When you hire a professional photographer, you’re not just hiring them to take a pretty photo. You’re hiring them for their experience, their guidance, and what will help improve your professional image.
Would You Like Your Website To Stand Out With Professional Images?
Get in touch With Andrew at eightyfive90