How To Create And Use QR Codes For Your Business

What Is A QR Code?

A QR Code is a machine-readable code consisting of an array of black and white squares, typically used for storing information for reading by the camera on a smartphone.  The easiest and the most common method to scan QR codes is to use your smartphone camera. There are also countless QR scanning apps for smartphones available.

In this article I will show you how to create a QR code in Canva to direct smartphone users to your website, landing page, social media account or to get in contact with you via Phone or email. 

Why Use A QR Code?

QR codes provide a quick and convenient way of getting information to a user.

What Can You Use A QR Code For?

There are so many uses of QR codes, with a noticeable increase of use during the pandemic, with the likes of restaurants replacing paper menus with QR codes. Here are a few examples…

Where Can You Display QR Codes?

There are many places a business can display a QR code… 

how To Create A QR Code To Your Website/landing Page

There are plenty of online websites that let you create links to QR code, my favourite is Canva. 

Check out my Video showing you how to create that QR code for your business.

Once You have viewed the video, check out my instructions below on how to add the different URLS.

I am part of the The Canva Affiliate Program and links in this post are my affiliate link, which means I may receive a commission if you click one and make a purchase of Canva Pro.

Add Link To Direct User To a Specific Page

Whether this be a landing page or a page on your website… 

In the URL section type in your URL eg a direct link to my website consultation form   https://zcmdigital.com/website-consultation

Once the user points the camera (or app)- an option will appear for the user to open browser at that URL.

Add in Link To Direct User To Phone

In the URL section type in your number after the ‘tel:’ no spaces eg tel:07779283999

Once the user points the camera (or app)- an option will appear for the user to phone the number.

Add Link To Direct User To Email

In the URL section type in your email address after the ‘mailto:’ no spaces eg. mailto:zoe@zcmdigital.com

Once the user points the camera (or app)- an option will appear for the user to open email app snd email the address given.

Add Link To Direct User To Your Social Media Account

In the URL to your social media accont eg  https://www.facebook.com/zcmdigital

Once the user points the camera (or app)- an option will appear to open the browser at that social media page.

 note the above pictures and notes were tested on an iPhone 11, results may differ for other phones.

To conclude….

QR codes are a convenient and useful way for your business to give instant information to clients, potential clients, suppliers, members of the public and much more. 

However, there are some restrictions when using QR codes such as internet connectivity or if your intended user does not own a smartphone. 

I hope you enjoy creating your QR Code… 

If you need any help creating a Website, Landing pages or Marketing material please do not hesitate to get in contact

You can view more of my services here

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