Each website/landing page has a goal, not to look pretty but to get your visitor to do something.
In the fast-paced digital landscape, your website’s effectiveness can significantly hinge on compelling Call to Actions (CTAs). These are the signposts that guide your visitors to take the desired actions, whether it’s signing up, making a purchase, or contacting you.
What is a Call To Action (CTA) ?
A CTA is a tool, a prompt to guide your visitor into taking a specific action that you want them to take. This action is based on the goal of the web page.
This could be to navigate visitor to another area/page of the site, sign up to your newsletter, view your products, or something else.
A CTA provides clarity to the user on what to do next! without clarity some users may not know the next steps to take and leave your site. Psychologically people like direction on what to do next.
Ultimately, a CTA can keep visitors on your site longer, move them along the sales process, grow leads and therefore increase your sales and grow your business.
What Does a Call To Action Look Like?
A CTA can be direct request in button form such as ‘buy now’ or ‘click here’. It could be in anchor text, or a form on your page. It could also be in a pop up, or an image CTA.
So what will make your call to action successful? and how will you get the user to click? it comes down to 2 main things… the copy and the design.
Your copy should be enticing, you could include an offer, create suspense, ultimately you need to give someone a reason to click. However, if the design isn’t right, your CTA could get lost..
7 tips for strong call to action
1. Make Your Call To Action Stand Out
Your CTA should be easy to locate, and stand out from the other elements of the page. Use bright colours for buttons or links, use clear legible text, white space, and test different button shapes. Make your CTAs visually distinct. Use contrasting colors and eye-catching designs to ensure they stand out on the page.
2. Position Matters
Where you place your CTAs can make a big difference. Usually, they work well at the top of a page and after valuable content. Experiment to find the sweet spot for your audience.
3. Short & Concise CTA
Keep your CTA copy short and to the point. Aim for a few words that convey the action succinctly. Clarity is king when it comes to CTAs. Clearly state what you want your visitors to do. Use action-oriented words like "Buy Now," "Subscribe," or "Get Started."
4. Use Strong Verbs & Create Urgency
Incorporate verbs and action words in your CTA. Instead of "Learn More," say "Start Learning Now." representing the action you want the site visitor to take. eg Get started, Sign Up, Shop, Order, Download, Subscribe, Grow, Learn.
Phrases like "Limited Time Offer" or "Act Now" can create a sense of urgency that prompts visitors to take immediate action.
Check out Optinmonster 700 power words to get you started.
5. Include Trust Signals
Build trust by adding trust badges near your CTAs. These can include secure payment logos, guarantees, or endorsements from satisfied customers.
6. Give Them A Reason to click
Give your visitor a reason to click your CTA, what's in it for them? will they be able to save time, will they get something for free, or will they find out some infromation that can help them achieive someting? Explain what the visitor will gain by clicking the CTA. Will they save time, money, or get exclusive access to content? Be clear about the benefit.
View these great Call to action examples
7. keep testing
Keep testing your CTA to see what works with your target audience.
You will know you found the right one as the data will tell you!
Crafting effective CTAs is both an art and a science. By following these top tips and continually refining your approach, you’ll enhance your website’s ability to convert visitors into valuable customers.As your products, services, and goals evolve, so should your CTAs. Regularly revisit and update them to align with your business objectives
Maintain consistency between your CTA and the page content. Visitors should know what to expect when they click.