what does it mean to optimise Your Blog Post for SEO?
Blog posts can help keep your website fresh, relevant and therefore help your website rank in Google and other search engines.
SEO (Search Engine Optimisation) is the process of increasing the traffic to your website through organic search engine results, thus helping your website rank higher in Google.
Optimising your WordPress blog post for SEO will benefit your website in so many ways, helping your site rank for keywords / keyphrases , as a result will drive more traffic to your website. Therefore increasing the opportunity of more sales.
Summary Of My Top Tips For A Good Blog Post
I will now break down the process of creating a blog post and optimising the post for SEO using WordPress and Elementor.
1. Plan Your Content
Great valuable content can go along way in helping your WordPress blog SEO.
Plan your text and have your images ready and fully optimised (correct sizes)
Ensure you do your keyword research and find relevant keywords/phrases that your target market will be searching for.
Your text should be readable, using power words, transitional words and much more, Yoast will help you with this.
2. Create Your WordPress Blog Post
Firstly create your new blog post.
Go To Dashboard > Posts > Add New.
3. Optimise Your Blog Post Title For SEO
The first thing you will do is to create the title, the blog post title should be a good headline. A good headline will help with SEO, it will be more appealing and therefore increase amount of people that will click on the link in the search engine results.
You want to think of headlines that will grab attention to your intended audience. Make a promise, solve a problem, use numbers and remember to include SEO keywords naturally.
If you are using Monster Insights plugin you will be able to use headline analyser tool, your aim is to get highest score as possible. There are also various websites that can give good examples of headlines that grab attention.
3. Chose Your Blog Post Settings
The blog post settings are set out below, here you can set your permalink (include a keyword).
You can set categories to sort content for yourself, your visitors and search engines.
You can also set featured image and text of your blog post so it will be displayed on your archive pages.
Blog Post Settings
A permalink is the link to an individual blog post. it is your domain followed by a slug. Do not change permalink once you have published your post, as you could end up with broken links, which has a negative impact on your SEO.
These taxonomies help you organise your content and help with SEO making it easier for users and search engines to find content.
Categories – the general topic of your blog post.
Tags – micro category, they are similar to how you use hashtags.
This image is to represent the blog posts content. I may use a picture of a website eg in my blog post on why I use WordPress for my clients, I have used graphic with WordPress famous icon.
This is a brief taster of your post, make it catchy to entice a visitor to click into post.
You can tick to allow comments on your post.
Blog post comments can help you understand what your readers want and provide a form of social proof.
There is also option to allow for pingbacks and trackbacks. These allow you and other blogs to notify each other when they link to an article. I disable these as are generally linked to spam
Once you have all the settings complete, hit Save, don’t press publish until you are finished your post.
Now we are ready to create the post. You can continue using WordPress own editor, or hit ‘Edit With Elementor’.
4. Your Blog Post Design
User Experience is very important for SEO and in addition helping to convert your visitors to clients. Therefore, design is very important.
If you know any web designers, or are competent creating blog post theme templates and archives, you can make your blog post template so much more visually appealing. This is something I can help with check out my web design services.
So how can you help increase user experience and your design?
Ensure Your Blog Post Has A Good Layout
Use Headers , paragraphs and lists to break up your text, it will be more appealing.
Adding images or videos will help with SEO, as it it is more engaging.
Include images which are good quality, and optimised for SEO. For example, to optimised my photos I use photoshop and tinypng.com.
Importantly, make sure you include keywords in ALT and title text.
It is good practice to create internal links to older, but relevant posts. Similarly, create internal links to other website pages that are relevant to your blog post.
Adding links will consequently divert your visitors to other relevant links that may entice them to become a client. Furthermore, linking also helps with SEO.
5. Use a plug in for SEO.
My personal favourite plug-in is Yoast, therefore the information below is related to this plugin.
Firstly to access Yoast, click the setting icon (bottom left). At the top of page editor, click Yoast SEO, this will be 2nd.
Choose your focus keyword, choosing your focus keyphrase/word is important. Mine is generally based on choosing one with a high search volume, but low competition.
To optimise your blog post for SEO, the readability of your site should be green.
Your blog post should be easy to read and your content easy to understand.
View more information from Yoast on how to ensure your content is readable.
To optimise your blog post for SEO you are wanting the SEO analysis to be green.
The SEO analysis in Yoast works with the focus key phrase you set. Firstly it checks how often you have used this phrase. But furthermore, it will check various other elements including keyword distribution, your external and internal links. It will also check if keyword included in your image alt and much more.
An extremely important task to do here is to scroll down to ‘google preview’ and update your meta description.
6. Create Meta Title and Description
A meta description describes and summarises the contents of your page.
Therefore, you want it to be enticing, so the viewer will want to click the link.
Good practice for meta description includes using primary keyword, secondary keyword and keeping it below 160 characters.
This is a [content overview] Learn how to get [specific benefit] from this [content description]
6. Ensure Your Blog Post Looks Good On All Devices
Your blog post should look good on desktop, mobile and tablet.
It is important to view your blog post in responsive mode (2 in from right) and toggle between phone and tablet.
7. Hit Publish
Before you hit publish, you want to ensure that it looks good, so hit ‘preview changes’.
Once you are happy with the site then hit publish.